Design non-dilutive fundraising using utility tokens with clear policy, disciplined treasury, and usage loops that pull demand.
Build an on-chain revenue mix, primary sales, trading-based monetization, and structured placements, tied to programmable utility and brand drops.
Lift retention, LTV, and scalability by tokenizing loyalty, aligning incentives, and leveraging composability with telemetry-driven governance.
Program Overview
This program shows what “Web3 done right” delivers in business terms. You’ll learn how to turn product into capital with Non-Dilutive Fundraising (NDF): selling clearly defined utility (access, credits, status) on a documented policy and running treasury like a product P&L so usage, not hype, funds the roadmap. We then map on-chain revenue lanes, primary sales, small transfer fees, and predictable structured placements, using real brand examples (Nike, Adidas, Starbucks, Tiffany, Socios) to show repeatable cash conversion. Finally, we quantify outcomes with retention and LTV uplift from tokenized loyalty and the operational scalability that comes from real-time execution, accounting, and composable primitives. You’ll leave with metrics that matter and the operating patterns to achieve them.
Course Curriculum
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1
The Result of Implementing Web3
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(Included in full purchase)
Non-Dilutive Fundraising
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(Included in full purchase)
Video 1 - Non-Dilutive Fundraising
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(Included in full purchase)
Quiz 1
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(Included in full purchase)
Customer Engagement
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(Included in full purchase)
Video 2 - Customer Engagement
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(Included in full purchase)
Quiz 2
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(Included in full purchase)
New Revenue Streams
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(Included in full purchase)
Video 3 - New Revenue Streams
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(Included in full purchase)
Quiz 3
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(Included in full purchase)
Scalability & Growth
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(Included in full purchase)
Video 4 - Scalability & Growth
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(Included in full purchase)
Quiz 4
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(Included in full purchase)
Skills Gained & Business Application
You’ll translate Web3 from curiosity to measurable business results. We’ll equip you to structure NDF models that pass the “SKU acid test,” specify utility shapes (credits, access passes, tiered memberships, loyalty/status, stake-to-use), and operate a ring-fenced treasury with delivery-driven recognition, controls, and dashboards. You’ll design a three-lane revenue plan, primary sales, trading-based fees, and structured placements, and apply brand-proven tactics for launches and cash conversion. On the customer side, you’ll build tokenized loyalty that compounds engagement and advocacy, raising LTV while reducing churn. Operationally, you’ll use composability to cut settlement/distribution friction and separate governance policy from implementation with telemetry for scalable oversight. Expect practical outputs: policy templates, treasury runbooks, revenue-lane playbooks, and KPI packs (Utility Activation, TTFR, Holder↔User Overlap, Treasury Efficiency) your exec team will recognize.
Who is it ideal for?
✓ Strategy & innovation leaders / GMs: Choose where Web3 creates economic leverage; sequence utility launches and usage loops with clear KPIs. ✓ CFO, RevOps & treasury teams: Run token proceeds like earned revenue, model runway vs. promised utility, and implement ring-fencing and controls. ✓ Product managers & solution architects: Define utility as SKUs, align drops with the roadmap, and build composable features that drive recurring usage. ✓ Growth, marketing & partnerships/BD: Orchestrate primary sales and loyalty programs; adapt brand-tested playbooks from Nike/Adidas/Starbucks/Tiffany. ✓ Risk, compliance & legal: Document policy (supply, vesting, transfers), disclosure, and treasury governance; separate policy from implementation with telemetry. ✓ Operations & platform engineering: Instrument on-chain execution and reporting; leverage composability to reduce distribution/settlement friction at scale.
Become A Certified Web3 Business Strategy Associate
Graduates earn the Certified Web3 Business Strategy Associate credential with the frameworks, metrics, and operating playbooks to unlock non-dilutive funding, repeatable on-chain revenue, and durable retention advantages.
$322.00